Writing A Killer Author Resource Box
Article directories clearly state that when reprinting an article, the authors resource box must remain untouched including the link. The resource box is one of the vital pieces of your article marketing strategy. It is what will bring a person to your website, increase your traffic and ultimately your sales.
Your resource box should include enough information to grab readers' interest, and have a strong call to action that will suggest them to click on your link for more details. Regardless of how good your report is, if your resource box does not persuade the reader to visit your site and find out more, you have lost an opportunity to earn a customer.
Tips for writing a great resource box:
1. Don't start your resource box off with your bio. This indicates to the reader that your post is complete and that they can end reading. Instead, begin with a question or announcement that will attract them to read more. Example: "Want fourteen more ways to make money from home?"
2. Do not include a full bio. Most people do not want to go through your full bio or every degree and accolade you have received. Actually, most people will speed read it and you will lose their attention before they get to your site and call to action.
3. Have at least one link, more if allowed. Look at the resource box guidlines for each directory to find out what you are permitted to include. Most allow one link, some two. Make sure to include as many links as you are permitted.
4. A strong call to action is a real requirement. Feature a statement which notifies the reader what they will receive when they click on your link and how it will benefit their lives. For instance, "Download Joe's free post today for more ways to generate income in your sleep!"
5. Answer the very important question. When crafting your resource box, consider the question all viewers ask (if just subconsciously)... "What's In It For Me?" (WIIFM).
6. Draft a different resource box to fit every article that you create. If the article is about home improvement, then draft your resource box to relate to that with an appropriate offer and link. If the next post is about tool selection, direct your resource box in that track. Start a file of resource boxes so that you can add an appropriate one without recreating it each time.
The resource box is your opportunity to tell the reader what you have in store and what they should do next. If you can show a visitor what they will get by clicking on your link, you're virtually assured to build your website visitors with the articles you create.
Advanced Article Marketing Skills
Now that you have a few articles under your belt and have a handle on basic techniques for promoting them, it's time to take a step up and tackle some advanced skills. These activities will take your article marketing efforts to a whole new level:
Eliminate These Article Writing Errors That Can Affect Good Results
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